My First Start-Up Failed. Here’s Why This One Won’t.

This isn’t my first attempt at a technology start-up. My first venture wasn't a failure; it was a scouting mission to gain critical intelligence. I learned the hard way that you cannot beat Big Tech on their terrain, playing by their rules. That venture wasn't a failed business; it was an invaluable lesson in what not to do. I found all the traps by walking straight into them.

Now, I'm returning with a new strategy. A reimagining of the proven business model: software as a service. The market for business management software alone is a vast and valuable territory at over $80 billion. We don't need to conquer the whole empire; we only need to establish a strong, independent province to prove our model is superior.

We won't win by outspending. We will win by out-caring, out-listening, and by employing a financial structure that makes us immune to their primary weapon: capital.

We win with humanity and actual service.

Next week, I will introduce you to the first generals who have joined the cause.